Fast Logistics In Indonesia for Cargo and E-commerce

Fast as an attribute has not been a key part of the traditional Indonesian logistics industry for the past 150 years, but changes in technology and e-commerce are starting to make this factor much more relevant.

The e-commerce boom has taken over consumer shopping, and a major attribute for this would be convenience.

Logistics is always a key part to any supply chain based company, and all e-commerce companies rely heavily on on-demand delivery services.

This trend grew feet and began running when the Internet of Things became so large that it dominated day-to-day living for the younger generation.

Online marketplaces have given shoppers the convenience of combining multiple retail companies into one network, but post-purchasing is also highly pivotal to ensuring customer service is maximised. With 24/7 availability to shoppers, shipping needs to support this industry. Without a fluent supply chain the customer will become frustrated and customer satisfaction will drop significantly.

This trend runs hand-in-hand with ‘On-demand Delivery’ which has also been found as high impact on the ‘DHL Trends’ of 2016. This has been described as when customers are no longer reliant on large players setting limitations and price structures on delivery times and locations. New on-demand door-to-door delivery services are being offered for cheaper prices and faster times. The crowd have created flexible courier workforce’s to enable purchases to be delivered when they need it, and where they need it.

Both of these trends spell the word of convenience. Without convenience and speed, a company will fall behind. House moving services, goods transport, relocation services are following this trend also in Indonesia. With companies like and Go-Jek‘s feature Go-box, moving goods around Indonesia is becoming much easier, and faster. or, online platforms can facilitate supply chain management and maximise the customer satisfaction by decreasing delivery time and lowering prices.

Case Study


Adidas are a prime example of first market movers in relation to retail shipping, and are creating a new strategy to manage supply chain logistics and reduce costs to the consumer.

Intelligent robotic technology that not only offers the highest performance quality but also presents a unique design to the shoes.

Adidas Speed Factory

This development is a long term worldwide network of high-tech manufacturing facilities which will be located in areas of high consumption. Not only reducing the cost of production as the use of high tech manufacturing techniques, but also it will reduce the costs to supply chain deliveries. This factory are all robotic based and machinery, but once established will be producing near 500,000 pairs of shoes annually. Once established, the goods will be able to created efficiently, but also shipped from strategically places production areas to ensure it is cheap and fast. are initiating the domestic change that has snowballed from global logistics markets. By maximising automation and creating an efficient, technology based platform which organises delivery’s and orders in computer databases instead of paperwork, can make a huge forward step for Indonesian logistics. is looking to help Indonesian society get the same speed and efficiency as any global, international market has.

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