Meaning of Direct Selling, Physical Distribution and Dual Distribution

In this article, we would be going in depth as to the meanings related to direct selling, physical distribution and dual distribution. These terms are related to the marketing channel, a ‘chain’ of intermediaries used by businesses for their products to reach the end customer.

Exporting and Importing can often be an extremely complicated and mundane process as there are so many rules, regulations as well as countless  number of procedures to adhere to. This, many a times, may require to prepare and submit documents for import and export. Usually, freight forwarders would prepare it  for us, but it is also good to know for ourselves as to how to complete the relevant documents by understanding what the terms mean.

As such, in our new article series titled “Export Terms”, we would  introduce you to all the various terms used in the international trade, be it through air, land or sea freight. We would roll out one related article on a regular basis, which would help you to get a comprehensive understanding as to the document and logistics preparation for the purpose of doing trade internationally.

What is the meaning of Direct Selling

Direct Selling is a presentation of a company’s product and services through a physical, face to face meeting, this is usually done with the objective of  getting the prospect to buy the product or service.  Moreover, these direct selling meeting usually occurs in the preferred location of the prospect, such as his or her’s office or home. Many firms worldwide have been practicing this age old tradition of direct selling. Some of them could be sellers of cosmetic products or household products.

What is the meaning of Physical Distribution

Moving on, we would be exploring the meaning behind terms such as physical and dual distribution, both of which fall behind the topic of distribution types

Physical distribution refers to the management of the goods in such a way that it consists of the physical handling, its movement to another location (for example, to the warehouse from the point of pick up). The goods usually pass through many different channels of distribution. A distribution channel consists of many different intermediaries or businesses that ‘add value’ to the item before it could actually reach the customer at the end of the channel. You could read all about the process over here

What is the meaning of Dual Distribution

Dual distribution differs from physical distribution in terms of its meaning.  companies in this type of distribution use more than one type of distribution channel before it could reach the end customer. Typically, manufacturing and wholesaling companies make use of dual distribution techniques.

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Dual distribution methods are commonly used by manufacturing and wholesaling companies.

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